Yard & Coop

/ CLIENT

Manchester's finest buttermilk fried chicken restaurant in the heart of the Northern Quarter. Cocktails, creative menu items and a very colourful vibe - slicker than your average chicken shop.

The Journey

The plan was to bring the heart, soul and energy of the vibrant business to their social media, then build on that for a greater impact to a wider audience.

Methods

Taking a lacklustre grid of images with poor engagement and upgrading them to Instagram Reel based content, creating an instant uplift.

Reaching out to a range of influencers outside of typical food blogger styles in order to tap into a fresh audience.

The journey very much continues with ongoing management of their content, photoshoots, engagements and a lot more to keep the excitement moving forwards, working closely with the team at Yard and Coop.

About

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Credits

Meghan and Michael led the campaign, supported by their talented team of specialists.